Bizarre Rebrand of Channel4

ART & DESIGN — 05/10/2015 — by Christian H.

Channel 4 launched a major brand redesign. Masterminded by 4Creative, Channel 4’s in-house creative agency, the new identity is brave, bizarre, and striking. The two fonts used are designed by graphic design legend Neville Brody. This is definitely worth a look and reassures that design could and should be brave to be one step ahead! And be sure to watch the bizarre video till the end!

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